The Acquisition module provides tools to acquire donors. Included are input features, importing capabilities, mailings and analysis reports. Prospect import compares records in a file against the donor database; it saves only non-matched records, flagging them by source for mailings.
Input Screens
- Search by account, name, spouse name, company, address, phone number or email
- Salutations for preferred form of address, automated in all mailing programs
- Create prospect list numbers to define source of the record
Acquisition Mailing
- Target record selection by list numbers, number of prior mailings, prior mail dates or entry dates
Reports
- Gift Purpose shows which mailings acquired new donors, whereas gifts for any other purpose reveal merge-purge issues working with outside mailing lists
- List Life tracks long-term performance of mailing lists drawn from the same source
- List Performance is an analysis of list results and overall results; revenue, response rate, average gift and Return on Investment (ROI – gross revenue divided by cost)
- Response by Dates tracks gifts from acquisition efforts, received week-by-week, to reveal which lists generate the fastest response
- Response by Locations reveals mailing performance by geographic locations
- Prospects by Zip Codes counts prospects by zip, to learn their geographic concentration
Utility
- Prospect Import compares a file of potential donors against the MemSys database; it only saves records not yet in the database
- Import can write a new mail-merge file containing only the non-matches; or it can add them to the database codes as prospects from a specific source
- Either way, it sets you up to send your acquisition appeals only to non-donors
